IGNOU Solved Assignment 2020-2021 (TMA) Online In Pdf All Subjects | Download Here
Q-1 What is international market segmentation? What are the bases of international market segmentation?
Q-2 Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment.
Q-3 Distinguish between the following:
(a) International and Multinational marketing.
(b) High tech positioning and High touch positioning.
(c) Direct and Indirect exporting.
(d) Trade selling and Missionary selling.
Q-4 Write short notes on the following:
(a) EPRG Orientation
(c) Test Marketing
(d) Transfer Pricing
Q-5 Comment on the following:
(a) There are several reasons for a business firm to go international.
(b) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.
(c) GATS Eliminates various legal barriers to international marketing in services.
(d) International marketing research is full of complexities.
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